History
For more than a decade FreeLife®has built upon its mission of serving others by providing an opportunity to realize improved health, wellness, and abundance in life. What began with Co-Founders Ray Faltinsky and Kevin Fournier has grown to one of the world’s leading providers of scientifically backed nutritional products.
1981
Against all odds, Martha Faltinsky, Ray Faltinsky's mother, is healed of osteoporosis through the use of nutritional supplements defying modern medicine's prediction that she will eventually be wheelchair bound, and igniting a passion for nutrition and natural healing in FreeLife's future Co-Founder and CEO.
1991
Ray meets Kevin Fournier and they develop a friendship that will lead to the launch of one of the most successful companies in the Direct Selling industry.
1992
CEO & Co-Founder Ray Faltinsky travels across America meeting with corporate executives in the Direct Selling industry while writing his thesis on the subject. He graduates from Yale Law School with a passion for the industry. At the same time scientific research from major universities around the world begins to validate the remarkable health benefits of the goji berry. Since then, over 80 studies on the goji berry have already been published in prestigious journals, such as:
- Journal of Alternative and Complementary Medicine
- Nutrition Research
- Journal of Medicinal Food
- European Journal of Pharmacology
- Journal of Chinese and Herbal Medicine
- Journal of Asian Natural Products Research
- British Journal of Nutrition
1995
Ray and Kevin see their dreams materialize with the launch of FreeLife. By the end of the year, FreeLife becomes the youngest company ever featured on the cover of Success Magazine.
2000
History is made when Inc. magazine announces that FreeLife ranks #296 on the Inc. 500 List as one of the fastest growing privately held companies in America.
2003 • 1
FreeLife identifies a Spectral Signature to identify, isolate, and harvest only those special goji berries with the active principles in exact balance for the most potent and powerful goji product.
After years of exhaustive research, FreeLife launches Himalayan Goji Juice, becoming the first and only company to perfect a difficult and demanding proprietary extraction process to create the only standardized form of this incredible plant yet available in the world!
2003 • 2
FreeLife establishes a charitable giving program, GojiKids®, to support the Leaders of tomorrow—children all over the world. Each month, a portion of our profits is donated to children's organizations internationally to help children in need. FreeLife was honored by the Juvenile Diabetes Research Foundation of Greater New Haven as their 2005 corporate honoree due to our involvement in the community.
2003 • 3
Ray Faltinsky is privileged to join some of the brightest Leaders in the Direct Sales industry by sitting on the Board of Directors for the Direct Selling Association (DSA). FreeLife is the youngest company to have a representative on this prestigious board.
2005 - 2007
FreeLife has record-breaking growth and TIME magazine named the Himalayan goji berry as the Number 1 breakout Superfruit of the year; referring to it as a source of energy and longevity!
FreeLife launches GoChi®: The Next Generation of Himalayan Goji® Juice.2008 • 2
Kevin Fournier is honoured to join some of the brightest leaders in the Direct Selling industry by sitting on the Board of Directors for the Direct Selling Association (DSA). Kevin joins the ranks of CEO Ray Faltinsky, who sat on the board in 2003. FreeLife has been an active member of the Association since 1996.
FreeLife Team Members moved into the new Corporate Headquarters in Phoenix Arizona in August 2009. The 75,000-square-foot building is LEED® certified. This certification recognizes structures that achieve water efficiency, emissions reductions, and improved indoor environmental quality.